How important is a morale booster to your team? Many communicators are stuck in ancient protocols that leave their internal communications boring and dry. As research points out, employee engagement leads to both a happier workforce and a significantly healthier bottom line.
An increasing number of organizations are finding interesting lessons in the art of play, and more specifically in "gamification." Gamification recognizes that human behaviour revolves around the need for "validation" and "rewards" so finding what things are most meaningful to your employees in those areas and simple ways of "making it so" can be game-changers.
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Internal communications are essential to a company's growth and success. It impacts morale, productivity and revenue.
You might be surprised to learn the numbers behind the way businesses are using technology to boost employee engagement and the bottom line.
Here's where to lean in ...
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When employees are highly engaged morale goes up, productivity goes up and so do your profits.
While more companies are leading with empathy and wellness, employee engagement is often misunderstood and sometimes harder to translate into real ROI.
Here's what you need to know ...
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When we started InspireHUB, we knew that a “start-up” culture meant that we could expect long hours and days. We were no exception as our small team passionately pursued our dreams. As the leader of our team, I had only one rule and that was that I requested everyone take one day off every seven days. (Back then, it wasn’t unusual for us to work weekends. Welcome to startup life.) Some followed it, some did not as they elected to try and get ahead of their work.
To say our team was “highly engaged” would be an understatement. Requests from managers for staff to take extra time off (meaning working a normal work week like everyone else) was met with protest. Our team wore their efforts like gamified badges even bragging about “starting second shifts” when the normal people of the world went home. We were putting out huge amounts of code and work products. The team was passionately engaged. We were living the startup dream!
We were in serious trouble.
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People prefer video! You are desperate to keep your employees "in the know" but the reality is that with increasing dispersed channels it's not easy. Nothing is worse than one of your employees discovering an important company announcement from an outside channel. Video is a game changer and we're here to help with some great ideas on how you can leverage this great tool for your organization's internal communications.
- Tweet This ▶ 75% of employees prefer videos over reading. (Source: E-learning | Industry Analysts, Inc.)
- Tweet This ▶ Our brains process visual information 60,000 times faster than text. (Source: 3M Corporation)
- Tweet This ▶ Social video generates 1200% more shares than text and images combined. (Source: Responsive Inbound Marketing)
Want more proof that video gets more engagement than text-based content and email? Read on...
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You're exhausted. We get it! And if your boss isn't convinced that your "email fatigue" is a real problem, we've done your homework for you so you can send up the SOS. What your boss cares about is the bottom line. Here's a primer to help you make the case that it's time to handle internal communications in a different way.
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