Creating authentic audience engagement can be challenging. It helps to identify what your goals are and what issues your organization faces. Once you have the basics written down, you can ask yourself whether your communication and engagement initiatives are performing well enough, or if you need to refocus your resources or seek outside help.
Online communications have revolutionized how information is discovered, consumed and shared. Ratepayers expect information to arrive on their virtual doorstep. They don’t want to have to go chasing after it. This common perception makes online municipal communication strategies very important. It is imperative that local governments learn how to navigate this landscape, before they venture into the newest opportunity to engage their constituents.
On a recent trip to England, I made an interesting discovery. The Queen of England uses snackable content. Well, maybe she doesn’t in her official duties, but the audio guides at Windsor Castle offer bite sized bits of information to educate visiting tourists and your organization may benefit from the strategy.
Most of the world’s large corporations have already made the transition to mobile, but many organizations and small-to-medium size businesses are still waiting and weighing their options. Some of them are hesitant to invest in a mobile strategy because developing mobile technology can be expensive. Others simply aren’t sure what a mobile strategy looks like or why it’s important. If you’re one of these business owners or organization heads that are still on the fence, here are five solid reasons why you should jump on the mobile wagon today.
Let’s face it, no one likes to be manipulated. We feel foolish, tricked and a little resentful. However, when the tables are turned, many individuals and nonprofits find manipulative advertising to be a very powerful tool of persuasion. Why is that? Because it is extremely effective.
Every event or festival organizer wants to maximize promotion and ticket sales but not everyone is successful at it. By following a few simple suggestions, it is possible to separate your organization from the pack and create amazing audience engagement.
Festival volunteer management is a complex and tough job. It could be overwhelming without the help of a team, but managing a large team can also be tricky. An engaged and excited group of volunteers is critical to the event’s success. In more proverbial terms, your festival’s success begins with an engaged team. A dreary, unmotivated, disconnected volunteer will not only cripple the spirit of your existing crew, but they can create more work and stress for everyone else. On the opposite side of the spectrum, a motivated, engaged and enthusiastic volunteer can be a game-changer! So, how exactly does a Festival Manager or Volunteer Coordinator create and manage volunteer engagement? The key to boosting volunteer engagement for your festival is four-fold. Ready?
Recently, my husband and I went out for dinner and the customer service was awful. The menu wasn’t actually what was available, the wait staff instructed us to soften the butter over the open flame of a candle.. When the meal, which I couldn’t finish because it tasted like tree bark, was over, the wait staff hovered over our table to thrust the bill into my husband’s hand just as he put down his fork, and then paced while he waited for us to pay. We won’t be going back. That restaurant lost two customers, which is unfortunate if that night was a fluke, but when it comes to good customer service you can’t have a bad night.